Emails have become our digital identities whether, for official use or personal, it’s become our access to the digital world. You want to log in, you want to retrieve information, you want to receive UpToDate information; you use your email address. It’s global and not restricted to a country or location or network provider like MTN, Vodacom, 9mobile, o2 etc.
So why not reach out to customers via their emails in a marketing way, after all big brands and companies do this every time and almost every day( which is not good) example are your airlines, your top fashion brands, your banks, your social media platforms etc. all market to you via your email taking the shape of special offers, updates, security information etc.
Why should your business be left out? Today, email marketing still matters to every business; new or old. You don’t need to start with a large base, it all starts gradually, just like every business and overtime with the right strategy will grow into thousands and millions of working email accounts at the reach of a ‘SEND’ button.
Here are a few reasons why every business should use email marketing:
1. Simplicity
Just like every email you send out to communicate so is email marketing, right from your company email (we advise it’s a dedicated email address). You don’t need tools or special knowledge when you kick off your email campaign.
All you need is the official email address, the message and customers email addresses (approved by them).
It’s doesn’t have to be pretty at first but as you keep growing, you learn and adapt, find the right design and layout to fit your company brand.
2. Customers are updated quickly
Emails have always been a means of receiving very important information like bank alerts, approved proposals Airline tickets, appointment confirmation etc. Customers should also be updated on your company activities like your special offers and new services.
It should be regulated not something you send out daily, weekly or monthly should be fine once you find the perfect day and time (after a series of daily tested trials).
3 Website Traffic
One of the main goals of every company for their website is to gain more traffic, this you can achieve with email marketing. Send out a mail marketing campaign and watch your traffic during that period grow. It becomes really tempting to keep sending them out every day but its backfires and your customers won’t take your emails seriously. They actually mark your emails as spam and you lose traffic and brand value.
4. Cost Effective
It’s very cheap, just as its simple to start, it’s also cost effective to run as the ROI (return on investment) is great compared to every other form of digital marketing. You make sales, gain traffic to your website, build your SEO etc. The most important piece of the component is your message.
5. Instant Communication
No approval, just hit the send button like every other email and your customers get them in their inbox within minutes. Though mail companies Like Gmail, Yahoo mail, Microsoft etc. have become more suspicious to bulk emails sent out of a particular email address. Your bulk emails can trigger spam filters thereby blocking your emails from reaching their destination; dropping it into the spam folder. You have to play by their rules and respect your customers’ inbox.
6. Let your customers choose
Everyone wants the freedom to choose what they are shown on their social media news feeds and also what they receive in their mailboxes. Giving your customers also the freedom to receive your emails or not says a lot about your brand image.
This gives your brand a positive perception, even allowing them to opt out if they don’t want your emails anymore. What you end up having is customers who have an interest in your products and services and as such your marketing efforts won’t go to waste.
7. Build company-customer relationship
The goal of every marketing is to communicate your company services or products and create a long-lasting relationship with your customers where you provide quality service to help their business or personal life.
By sending out regular emails, at the right intervals, you can keep your customers updated and connected to your business. Keeping your business in your customers’ mind helps you to grow and they can become you advocates for your brand. Such is the power of email marketing and so much more.
The advantages of email marketing vary and your creativity to look unique and attracting is endless. While email marketing campaigns have been proven to work successfully for many businesses, it is essential for you to get the basics of running an email marketing campaign properly.
While there is little to lose when launching an email marketing campaign, to ensure the success of your campaign, you may wish to hire the services of a professional email marketer.
We at wxalimited can help you run a successful email campaign to help grow your company’s sales and reach. If we have left any reasons or need clarification on why email marketing is needed for your business, please leave a comment below.
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Just like every email you send out to communicate so is email marketing, right from your company email (we advise it’s a dedicated email address). You don’t need tools or special knowledge when you kick off your email campaign.
All you need is the official email address, the message and customers email addresses (approved by them).
It’s doesn’t have to be pretty at first but as you keep growing, you learn and adapt, find the right design and layout to fit your company brand.
Emails have always been a means of receiving very important information like bank alerts, approved proposals Airline tickets, appointment confirmation etc. Customers should also be updated on your company activities like your special offers and new services.
It should be regulated not something you send out daily, weekly or monthly should be fine once you find the perfect day and time (after a series of daily tested trials).
One of the main goals of every company for their website is to gain more traffic, this you can achieve with email marketing. Send out a mail marketing campaign and watch your traffic during that period grow. It becomes really tempting to keep sending them out every day but its backfires and your customers won’t take your emails seriously. They actually mark your emails as spam and you lose traffic and brand value.
It’s very cheap, just as its simple to start, it’s also cost effective to run as the ROI (return on investment) is great compared to every other form of digital marketing. You make sales, gain traffic to your website, build your SEO etc. The most important piece of the component is your message.
No approval, just hit the send button like every other email and your customers get them in their inbox within minutes. Though mail companies Like Gmail, Yahoo mail, Microsoft etc. have become more suspicious to bulk emails sent out of a particular email address. Your bulk emails can trigger spam filters thereby blocking your emails from reaching their destination; dropping it into the spam folder. You have to play by their rules and respect your customers’ inbox.
Everyone wants the freedom to choose what they are shown on their social media news feeds and also what they receive in their mailboxes. Giving your customers also the freedom to receive your emails or not says a lot about your brand image.
This gives your brand a positive perception, even allowing them to opt out if they don’t want your emails anymore. What you end up having is customers who have an interest in your products and services and as such your marketing efforts won’t go to waste.
The goal of every marketing is to communicate your company services or products and create a long-lasting relationship with your customers where you provide quality service to help their business or personal life.
By sending out regular emails, at the right intervals, you can keep your customers updated and connected to your business. Keeping your business in your customers’ mind helps you to grow and they can become you advocates for your brand. Such is the power of email marketing and so much more.
The advantages of email marketing vary and your creativity to look unique and attracting is endless. While email marketing campaigns have been proven to work successfully for many businesses, it is essential for you to get the basics of running an email marketing campaign properly.
While there is little to lose when launching an email marketing campaign, to ensure the success of your campaign, you may wish to hire the services of a professional email marketer.
We at wxalimited can help you run a successful email campaign to help grow your company’s sales and reach. If we have left any reasons or need clarification on why email marketing is needed for your business, please leave a comment below.
