A product or service is the lifeline of any business and at every opportunity, a business should strive to improve it as much as possible to make it the best offer out there. So how do you add value to your product that has nothing to do with the delivery or production of the product or service.
Many call it customer service – increasing the value of your services and products by providing quality customer service. This in itself has distinguished the top companies from the small ones. There are many other ways in which you can increase the value of your product or service.
Today, we will discuss how your website can help your business add value to your product or service.
Contact Information
The most important and most crucial of all is your contact information on your website. With so many competitions out there, fraud site and bot sites; customers are very curious and want to make sure they are not played for a fool. Calling a working phone number and speaking to a well-informed staff of the business help increase the trust and also seal the deal.
FAQ Page
Every product or service always comes with questions that need answering, the FAQ page helps take care of most frequent questions asked by both potential and returning customers – just as the name suggests. This page can be easily updated as new questions become frequent. Every online business can testify to how frequent this page gets visited via the google analytics report.
Live Chat
A cheaper, quicker and convenient way to seal sales is the live chat. Customers rate businesses with online chat services higher than their competitions. There are many ways to now implementing the Live chat feature which has now included and become the most favorite – the WhatsApp live chat feature.
Easily chat with your clients via the most used chatting app in the world. Social media platforms have also become businesses live chat platforms – the likes of Instagram DM (direct message), Facebook Messenger, Twitter, etc. Questions can be immediate answers clearing all doubts, worries, and issues.
How To
Another important page especially for products that require a bit of knowledge to use it or make the most of it. This is so useful it can be referred to like your online manual for the product. Top businesses dedicate a whole section of their website to it and update it as new products, issues and new solutions arise. Due to its digital flexibility, you just need to update the area on your site, no need to print a new manual.
Community
For every brand, the most important level of growth is a well-controlled community that aims at growing the brand. This is the ultimate goal where customers become unpaid staff and help new customers solve problems. This community can grow to become a full social platform on its own catering to not just your products and services but others as well. Make it a place to announce new services and products, giveaways and deals and you have loyalist for life (well the brand life). The community breathes value into every service or product to know that before you make a purchase, you already have questions answered by real users just like you and even more efficient ways to use them which you as a company won’t disclose.
Conclusion
Every day we strive to become more valuable as a brand to new and existing customers, improving our service, products and customer services, taking the risk to grow into larger organizations.
We believe your website should take the back seat, the world is becoming more digitalized every second and you can save your brand so many headaches by just taking full advantage of your website and the possibilities are endless.
If we have missed any way to use your website to add more value to your business and brand, do leave a comment below and contact us if you need us to increase the value of your business via your website if you have one.
The most important and most crucial of all is your contact information on your website. With so many competitions out there, fraud site and bot sites; customers are very curious and want to make sure they are not played for a fool. Calling a working phone number and speaking to a well-informed staff of the business help increase the trust and also seal the deal.
Every product or service always comes with questions that need answering, the FAQ page helps take care of most frequent questions asked by both potential and returning customers – just as the name suggests. This page can be easily updated as new questions become frequent. Every online business can testify to how frequent this page gets visited via the google analytics report.
A cheaper, quicker and convenient way to seal sales is the live chat. Customers rate businesses with online chat services higher than their competitions. There are many ways to now implementing the Live chat feature which has now included and become the most favorite – the WhatsApp live chat feature.
Easily chat with your clients via the most used chatting app in the world. Social media platforms have also become businesses live chat platforms – the likes of Instagram DM (direct message), Facebook Messenger, Twitter, etc. Questions can be immediate answers clearing all doubts, worries, and issues.
Another important page especially for products that require a bit of knowledge to use it or make the most of it. This is so useful it can be referred to like your online manual for the product. Top businesses dedicate a whole section of their website to it and update it as new products, issues and new solutions arise. Due to its digital flexibility, you just need to update the area on your site, no need to print a new manual.
For every brand, the most important level of growth is a well-controlled community that aims at growing the brand. This is the ultimate goal where customers become unpaid staff and help new customers solve problems. This community can grow to become a full social platform on its own catering to not just your products and services but others as well. Make it a place to announce new services and products, giveaways and deals and you have loyalist for life (well the brand life). The community breathes value into every service or product to know that before you make a purchase, you already have questions answered by real users just like you and even more efficient ways to use them which you as a company won’t disclose.
