A website is an online digital expression of your brand and tool for your business. As a company or individual, it reflects your vision which helps your customers understand what you can offer them.
Customers expect businesses to have websites – it has become a default setting for brands, companies and individuals who want to go the extra mile. Even with your social media presence and yes, practically all your existing and potential clients and customers are on it – they still feel a bit more secure when they want more information and want to make a transaction to visit your website.
Let’s discuss the benefits of having a website:
Growth Opportunity
Growth is the main goal every business and individual seeks and nothing beats a website showcasing how far you have come and what you can provide. It simply provides another avenue for customers to find your company, easily engage and share your business online. Simply, your website is available and ready to promote you at every given moment, time and don’t forget globally. It does all the work for you(assuming you have done all the right things).
You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales. You no longer bound by your local area, anyone, from any country, will be able to find your company and as such, is now a potential customer. If you are a business owner, more visitors leads to more potential sales. That’s how your website will help you grow.
Credibility
Every business needs every ounce of credibility and with the world already a small digital village, your website will give you just that. Looking for a service or an item to purchase, your potential customers start with a search which then leads to options and then to a webpage, with the right information on your website – you are on your track to landing a new client or sale. This also means you have to always be current, look professional and come up on the first page in search engines – SEO.
In today’s modern world, reputable companies are expected to have a certain level of online presence which includes social media pages and a website; this must also have more information on easily reaching you via email or telephone after getting the needed information on your website. Now if you don’t have a website or online presence, it won’t be hard for competition or even worse fraudsters to register your business name as a domain name and use it to commit acts which will damage your credibility online.
Identity
Your own domain name (www.yourcompany.com) establishes a strong online brand identity. Consumers believe that small businesses with websites are more credible than ones without one. This doesn’t affect your social media posting and all, it just gives you more advantage over others and allows you to compete with the top brands. Consumers consider a company branded email to be more credible than a generic email account such as Gmail, Outlook and Yahoo mail.
Larger Market
The Internet allows businesses to break through geographical barriers and become easily accessible from any part of the world via simply a smartphone. Selling products online is cheaper and easier for you and your customers. Extend the local reach of your business to everyone around the world.
You are open for business 24/7 – 365 days/year with all the information the visitors needs to make an informed decision. Whether you provide products or services, an online website is an alternative global location to sell them. A website can promote your products 100 times faster than a store-front, window display.
Cost
A website acts as your online brochure or catalog that can be changed or updated at any time. If you employ a content management system (CMS) – you or your staff can make changes quickly and at no extra charge. Having an online business can cut the cost of staff, shop rent, tax and utility bills. You can communicate directly with your costumer and arrange the delivery for a fraction of the price.
Brand Awareness
The brand is important for any business as you can observe from top companies – Engaging potential and existing customers globally with your website helps drive brand awareness up thereby getting them to become familiar with your products services and especially your vision in the industry. Whether they are offline or even online and see your brand anywhere, you become instantly recognizable and this leads to more growth for your business.
Advertising Effectiveness
Placing your website address on all of your promotional material will help you gain additional exposure and encourage the target audience to visit your site for the information. By simply having a website, you can market your service and reach thousands of people making it the central point for all your marketing.
By staying up to date with the latest digital marketing trends, you can push your page and climb search engine results. Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. Did you know that if you own a website, you can actually track everything that is happening on it? You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you. You can access the progress of your website and view all its pages. You can even make an update anytime, making it much less expensive than printed material.
Educate your customers
Nothing beats your knowledge and understanding of your customers’ problems. Your website can offer free advice that affects the common problems customers face in your industry, which you can link back to your products and services(increasing sales). You become a preferred and trusted brand in the business sector directly increasing your brand awareness and sales. There are so many possibilities with educating visitors on your site – even on items you don’t sell but are related to your business sector.
Customer Service
Having a website can build better relationships with your customers. You can send messages instantly to your customers through your official email. Also, your customers can review your products online and can also leave feedback for you and your business. This is a known fact that having a web presence will help you improve your customer service.
Websites provide an easier way to handle customer service for starters you offer answers to regularly asked questions in an FAQ (Frequently Asked Questions) page, you give full product details and also the small print on each sale so they fully understand what they are getting from doing business with you even before they make contact thereby reducing the number of questions.
The beauty about your own website is how you can cater to your customers in your own way or brand way again putting you ahead of the competition. Websites can now integrate the WhatsApp app as an online chatbox which is very familiar with most customers. This also means that customers can receive a reply instantly and saves time, which helps to encourage positive customer relations in the long run.
In Conclusion
The possibilities of having a website is endless and its here to stay for a very long time as the world gets smaller digitally, there are more benefits and this becomes only possible when you don’t just build a website and abandon it, just as you think of marketing, your website should remain at the center of your marketing plan, updating it just like when you update the apps on your phone to get the latest updates and fix.
It is your website and you can start small and then slowly grow into an e-commerce website or blog website, anything is possible as far you are willing to put in the work. Websites will always promote your business and brand 24/7 /365, globally – No employee will do that!
Start your website with us today and don’t forget to leave a comment on what you think about websites and how they have affected your business positively or negatively.
Really nice
Thank you!!
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Having a website just makes business easy, thanks for throwing more light on the benefits.
Thank you, yes it does and it all depends on your vision and brand to get a unique design and features. We can always help you make the right choices.
Thank you, do drop your email so we can let you know when a new post has been published.
whoah this blog is magnificent i love reading your posts. Keep up the good work! You know, many people are looking around for this info, you could help them greatly.