Branding your start-up business like a professional

What’s branding? So many definitions out there so in simple terms, it’s the overall experience of a customer when they engage with your business that distinguishes you from the rest. From start-ups to medium size companies to established billion-dollar companies, branding is very vital as the saying goes out of sight is out of mind; you have to keep doing it else you lose market share.

We here to talk about the basics of branding, the simple things that mean a lot to your brand and shouldn’t be taken for granted.

Here are a few brand items and if we have missed any, do share in the comments:

Logo

The symbol of your brand, the first thing all your clients interact with and should never be taken for granted, most start-ups start with a name then a logo(symbol) to match their brand identity.

They are so many logos out there, classics and evergreen but most stand their ground because of their continuous branding, which must be seen throughout their message.

They are many types of logos, the main ones are Letter mark logo, Wordmark logo, Pictorial mark, Abstract mark, Mascot, Emblem logo, combination logo, etc. we aren’t going to explain them here but soon we will write about them. The idea is to look at what logotypes matches your brand identity because down the line, as you promote your brand, you’ll see how it helps to push your brand well. We at WXA limited design logos that will represent your business vision.

Business Card

Business meetings are always awesome and come with the possibilities of new opportunities, partnerships and take your company to a whole new level. Just as your host dishes out their business card, it puts you in a professional level to also do the same, it’s become so normal that until when you say you say you don’t have, you have started the meeting not looking capable for the project ahead.

Business cards are very vital to any individual representing your company, should never finish, always in quantity, quality design and it’s the first physical copy of your brand.

Always aim for a well-designed professional business card that promotes your brand in the right way. They are so many designs out there and again this all points your brand identity or we can now say corporate identity, how do you want your client to perceive your brand.

Brochure

Your business card has your company’s representative information, next is your company information which is the brochure, again back to brand identity, this speaks volume as this tells your client all about your business or company, introducing the basics of what they stand to gain working with you.

These days, thanks to websites, most companies just refer you to their website for all necessary information but they are some clients that insist on a brochure or you can’t just carelessly refer them to your website. Your competition might have taken that extra step.

It is a must and can come as a hard copy or digital copy, either way, you prepared and ready to do business.

Stationery

After a successful meeting and a firm handshake, it’s time for invoices and agreements. The stationery design takes center stage, all letters and papers going out must be branded showing that it’s from your company bearing your logo and contact information. Well-Designed stationery goes a long way and again puts you miles ahead of others, showing you are ready to do business.

Stationery covers a lot from Letter-headed paper, pens, envelopes (A4, A3), Notebook, Diary, Folders, invoice note, stamps, USB Flash drives, Desk Pad, paperweight, etc.

The list goes on and even to stay in the client’s mind, stationeries are given out as gifts and we all know the most well-designed items get to sit comfortably on the client’s desk. That’s more marketing for your business.

ID Card

Apart from your business Card, the id card symbolizes your authorization of the holder as a firm representative of your company. This is very useful for identification especially for your teammates and staff who follow up on the services that will be rendered to the new client, helping the client to feel safe and secure.

Microsoft Powerpoint Template

There are so many templates to be created now that we are in the digital world, from the invoices to the letterheads, email signatures, etc. The all have to adjust and fully take on representing the brand properly. We picking the Powerpoint template for its vast ability to allow you to be so creative with your delivery of a pitch that seals the deal and captures the hearts of your clients.

A well-designed template can easily be used by the staff of the companies quickly as they go about their daily activities of proposals, presentations, reports, etc all carrying a uniform view of the brand where ever. It is a necessary essential in today’s digital world.

Social Media Template

Social media presence has become a standard for every business to engage and reach out to both new and existing clients.

The top social media accounts have a template which they use and thereby allows their followers immediately recognize their brand when it pops up in their feed amongst all the noise allowing them to interact with it.

To ensure this consistency, they’re probably following a social media style guide or template. No matter your team size, a social media template is a must — even if you’re the only person posting on your brand’s social media accounts. Uniformity and as your company grows, it helps the process which will be so much easier.

Website

A website is an online digital controlled extension of your brand or company to educate and attract clients via the world wide web – the digital world. It’s easy to search for information on the web when you need a problem solved, so having a controlled tool where you can manage and give out the right information about your brand is very important.

An effective website must be informative and actively engaging to convert your online visitors into clients. with the right strategy and plans, you can increase your reach and maintain brand awareness.

Conclusion

We believed that branding of your idea, company or service is very important for growth and professionalism, we have tried to cover the basics here, if we have missed anyone, do share below in the comments. Need any help with the branding of your company or business, contact us, we will be happy to help you grow.